Facebook Conversion API
Track Conversions Accurately & Improve Campaign Performance with Server-Side Tracking
Our Facebook Conversion API Integration Services
Full CAPI Integration
Server-Side Event Tracking
We set up server-side tracking that accurately sends data from your website/server to Facebook—ensuring no events are lost due to browser restrictions or ad blockers.
Works with Pixel
Our integration ensures the Conversion API works alongside your existing Facebook Pixel setup, giving you both browser and server data for enhanced attribution and tracking.
Event Deduplication
We implement event deduplication to avoid double-counting, combining both pixel and API events for the most accurate performance reporting
Custom Event Mapping
Track Every Funnel Stage
From page views to purchases, we map custom events based on your business goals—ensuring you're measuring what really matters.
Advanced Parameters
We send detailed user information (like product IDs, content names, values, etc.) to Facebook, enhancing your audience insights and ad targeting.
Performance Optimization & Testing
Event Testing Tool Setup
We configure the Facebook Event Testing Tool and Diagnostics to ensure everything is tracked and firing correctly.
Enhanced Attribution
Get more accurate data in Ads Manager, allowing you to optimize ads based on real results—not just what the pixel sees.
Why Use Facebook Conversion API?
Bypass Data Loss from iOS & Browsers
Due to iOS 14+ updates and browser-level restrictions, the Facebook Pixel alone can no longer capture 100% of user data. Facebook CAPI allows you to send data directly from your server, ensuring nothing is lost due to ad blockers or browser limitations.
Improve Ad Performance & ROAS
With more accurate data flowing into Facebook, your campaigns benefit from better optimization. Facebook’s algorithm gets a clearer picture of who converts—helping you reach similar high-value audiences and increase ROAS.
Full-Funnel Visibility
From the first click to the final purchase, CAPI gives you a complete view of your customer's journey. Track key metrics like Add to Cart, Initiate Checkout, Purchases, and more with precision.
Enhanced Data Privacy Compliance
Facebook CAPI supports privacy-first tracking by keeping sensitive user data secure and following GDPR and other compliance guidelines. All data is hashed and encrypted before transmission.
Key Features of Our CAPI Integration
✅ Manual or Partner Integration Options
✅ Works with Any CMS or Custom Website
✅ Compatible with Google Tag Manager
✅ Shopify CAPI Without Subscription Fees
✅ Instant Event Testing & Validation
✅ Custom Parameters for Better Attribution
✅ Improved Audience Building for Retargeting
✅ Real-Time Event Syncing with Ads Manager
How We Work
- Audit & Strategy
We evaluate your current setup and determine the best integration method for Facebook Conversion API. - Implementation
We integrate the CAPI via server, CMS, or GTM—tailored to your tech stack. - Testing & Validation
All events are tested using Facebook tools to ensure accurate firing, no duplicates, and proper attribution.
Optimization & Support
We monitor performance, refine events, and offer ongoing support as your tracking needs evolve.
Ready to Supercharge Your Facebook Ads Tracking?
Accurate tracking is the foundation of profitable Facebook ads. With Facebook Conversion API, you gain deeper insights, stronger ad performance, and better data reliability.
📩 Contact us today to set up your Facebook Conversion API integration and unlock full-funnel visibility for your ad campaigns.
