Tiktok Conversion API

Maximize TikTok Ad Performance with Accurate Server-Side Event Tracking

The TikTok Events API—commonly referred to as TikTok Conversion API (CAPI)—is a powerful tool that allows you to track conversions directly from your server. It works alongside TikTok Pixel to improve data accuracy, optimize campaign performance, and drive better Return on Ad Spend (ROAS), especially with growing browser restrictions and privacy updates.

Our TikTok Conversion API Integration Services

Server-to-TikTok Event Delivery

We configure your server or backend to send conversion data (e.g., purchases, signups) directly to TikTok, ensuring consistent and accurate reporting even when browser tracking fails.

Enhanced Data Accuracy

Capture key user actions more reliably by combining Pixel data with server-side tracking, improving attribution and campaign optimization.

Event Deduplication

We set up deduplication to avoid counting the same event twice when both Pixel and API track the same conversion.

Why Use TikTok Conversion API?

Reduced Data Loss

Browser-side tracking is limited by ad blockers, iOS updates (App Tracking Transparency), and cookie restrictions. TikTok CAPI solves this by sending data directly from your server—ensuring fewer lost events and better campaign tracking.

Improved Ad Optimization

TikTok’s algorithm performs best with clean, accurate data. CAPI ensures your conversion signals are complete, which helps TikTok optimize delivery, reduce CPA, and boost ROAS.

Better Attribution & Reporting

By combining Pixel and API tracking, you get more complete attribution data. This enables more informed decisions, especially when optimizing ad creatives and budgets.

Privacy-Compliant Tracking

TikTok CAPI supports privacy-first data practices. All user data is hashed and encrypted before being sent—helping you stay compliant with regulations like GDPR and CCPA.

Key Features of Our TikTok CAPI Service

✅ Full-funnel event tracking

✅ Event deduplication for accuracy

✅ Shopify & WooCommerce integration

✅ Custom backend implementation (PHP, Node.js, etc.)

✅ Compatible with TikTok Business Center

✅ TikTok Pixel + Events API dual setup

✅ Real-time diagnostics & error resolution

✅ Scalable for eCommerce, lead-gen, and more

How We Work

  1. Audit & Planning
    We review your current TikTok Ads setup and recommend the best CAPI integration method (manual or partner).

  2. Custom Setup
    We integrate TikTok Conversion API on your store, landing page, or backend system for precise tracking.

  3. Testing & Launch
    We verify all events using TikTok Events Manager and troubleshoot any tracking errors.

  4. Ongoing Optimization
    Based on performance, we help you refine events, improve attribution, and scale campaigns.

Start Tracking TikTok Conversions the Right Way

Don’t let browser limitations affect your campaign performance. With TikTok Conversion API, you’ll unlock more accurate data, smarter optimization, and higher ROAS.

📩 Contact us today for professional TikTok CAPI integration and take your ad tracking to the next level.

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